London is the epicentre of individual style. It is the best place in the world to display your identity with daring ideas, cool tweaks on trends and fearless wardrobe combinations. For AW16, Westfield celebrates this through an integrated ATL campaign. Built on the insight that no one wants to look the same, with hundreds of shops and thousands of brands, Westfield is proud to be a place where individual style can flourish.
Photography: Kai Z Feng
Styling: Nura Khan