Liberty London

2016 Christmas Jewellery Magazine

Liberty needed a new approach to their Christmas Gifting Guide. Working with fashion writer Melanie Rickey, the magazine brought to life key pieces in their iconic jewellery department through inspiring editorial and engaging influencer content. The Liberty visual signature was also re-defined, balancing a modern fashion approach with the craft heritage of the brand through a combination of editorial photography and handmade collage. A 24 page print version of the magazine lived in-store and inserted into key fashion titles, while digital cut downs including animated GIF’s, lived on the Liberty website and social channels.
Photography: Daniel Thomas Smith
Still Life: Marius Hansen
Editorial: Melanie Rickey